Meet readibles.

Meet Readibles.

A new way of reading for the always on,
customer.

A new way of reading for the always on,
customer.

TODAY, non-fiction books are coming out faster than we can read them. Readables is an app for people on the go, who wish to read more, but due to time constraints, distracting media, new babies, and busy lives, are forced to shelve these books into a dusty to-do list. Readibles are bite-sized books written by writers who have summarized the core content into brief but engaging reads. Educational and fun. For people who are short on time, but loves learning.

TODAY, non-fiction books are coming out faster than we can read them. Readables is an app for people on the go, who wish to read more, but due to time constraints, distracting media, new babies, and busy lives, are forced to shelve these books into a dusty to-do list. Readibles are bite-sized books written by writers who have summarized the core content into brief but engaging reads. Educational and fun. For people who are short on time, but loves learning.

TODAY, non-fiction books are coming out faster than we can read them. Readables is an app for people on the go, who wish to read more, but due to time constraints, distracting media, new babies, and busy lives, are forced to shelve these books into a dusty to-do list. Readibles are bite-sized books written by writers who have summarized the core content into brief but engaging reads. Educational and fun. For people who are short on time, but loves learning.

TODAY, non-fiction books are coming out faster than we can read them. Readables is an app for people on the go, who wish to read more, but due to time constraints, distracting media, new babies, and busy lives, are forced to shelve these books into a dusty to-do list. Readibles are bite-sized books written by writers who have summarized the core content into brief but engaging reads. Educational and fun. For people who are short on time, but loves learning.

TODAY, non-fiction books are coming out faster than we can read them. Readables is an app for people on the go, who wish to read more, but due to time constraints, distracting media, new babies, and busy lives, are forced to shelve these books into a dusty to-do list. Readibles are bite-sized books written by writers who have summarized the core content into brief but engaging reads. Educational and fun. For people who are short on time, but loves learning.

Deliverables
Concept
Content
Design
Identity
Illustration
Brand book
User Personas
Journey Mapping
Wire/User-flow
Hi-fi Mock-ups

Deliverables
Concept
Content
Design
Identity
Illustration
Brand book
User Personas
Journey Mapping
Wire/User-flow
Hi-fi Mock-ups

Deliverables
Concept
Content
Design
Identity
Illustration
Brand book
User Personas
Journey Mapping
Wire/User-flow
Hi-fi Mock-ups

Deliverables
Concept
Content
Design
Identity
Illustration
Brand book
User Personas
Journey Mapping
Wire/User-flow
Hi-fi Mock-ups

Deliverables
Concept
Content
Design
Identity
Illustration
Brand book
User Personas
Journey Mapping
Wire/User-flow
Hi-fi Mock-ups

the challenge.
Re-design the reading experience for the on-the-go customer.

the challenge.
Re-design the reading experience for the on-the-go customer.

the challenge.
Re-design the reading experience for the on-the-go customer.

the challenge.
Re-design the reading experience for the on-the-go customer.

the challenge.
Re-design the reading experience for the on-the-go customer.

the outcome.
Create bite-sized reading journeys, with the power to unlock for more.

the outcome.
Create bite-sized reading journeys, with the power to unlock for more.

the challenge.
Create bite-sized reading journeys, with the power to unlock for more.

the outcome.
Create bite-sized reading journeys, with the power to unlock for more.

the outcome.
Create bite-sized reading journeys, with the power to unlock for more.

hi-fidelity concepts.

hi-fidelity concepts.

hi-fidelity concepts.

hi-fidelity concepts.

Hi-fidelity concepts.

primary word mark.

primary word mark.

primary word mark.

primary word mark.

primary word mark.

readiblesComp05B

brand marquee scalability.

brand marquee scalability.

brand marquee scalability.

brand marquee scalability.

word marquee scalability.

readiblesComp10

typography.

typography.

typography.

typography.

typography.

readiblesComp11Blue

colour palette.

colour palette.

colour palette.

colour palette.

colour palette.

readibles_color_fullframe

User Personas.

User Personas.

User Personas.

User Personas. 

User Personas. 

Angie,
the busy
professional

Angie,
the busy professional

Angie, the busy professional

Angie, the busy professional

Angie, the busy professional

"cut to the chase."

"cut to the chase."

"cut to the chase."

"cut to the chase."

"cut to the chase."

angie_landscape2


Angie is a 38 year old mother.
She is also a full-time working teacher.

Pain point.
Not concise, not practical, too much fluff. 

Habits.
Sporadic reader / audio binger.

Attitudes.
"Ill often buy books that I don't end up reading, because I don't have the time"

Angie is a 38 year old mother, and full-time working teacher.

Pain point.
Not concise, not practical, too much fluff. 

Habits.
Sporadic reader / audio binger.

Attitudes.
"Ill often buy books that I don't end up reading, because I don't have the time"

Angie is a 38 year old mother, and full-time working teacher.

Pain point.
Not concise, not practical, too much fluff. 

Habits.
Sporadic reader / audio binger.

Attitudes.
"Ill often buy books that I don't end up reading, because I don't have the time"

Angie is a 38 year old mother, and full-time working teacher.

Pain point.
Not concise, not practical, too much fluff. 

Habits.
Sporadic reader / audio binger.

Attitudes.
"Ill often buy books that I don't end up reading, because I don't have the time"

Angie is a 38 year old mother, and full-time working teacher.

Pain point.
Not concise, not practical, too much fluff. 

Habits.
Sporadic reader / audio binger.

Attitudes.
"Ill often buy books that I don't end up reading, because I don't have the time"

John, the curious learner.

John, the curious learner.

John, the curious learner.

John, the curious learner.

John, the curious learner.

"it's awesome."

"it's awesome."

"it's awesome."

"it's awesome."

"It's awesome." 

john_landscape


John is a 27 year old creative professional.
He considers himself an ambivert.

Pain point.
Required reading, sifting through irrelevant information. Prefers the big picture. Reading for long periods of time. 

Habits.
Reads during commutes.

Motivations.
John reads to learn. It helps him learn about himself and people. He loves finding connections. 

Ambivert. 27 year old creative professional. 

Pain point.
Required reading, sifting through irrelevant information. Prefers the big picture. Reading for long periods of time. 

Habits.
Reads during commutes.

Motivations.
John reads to learn. It helps him learn about himself and people. He loves finding connections. 

Ambivert. 27 year old creative professional. 

Pain point.
Required reading, sifting through irrelevant information. Prefers the big picture. Reading for long periods of time. 

Habits.
Reads during commutes.

Motivations.
John reads to learn. It helps him learn about himself and people. He loves finding connections. 

Ambivert. 27 year old creative professional. 

Pain point.
Required reading, sifting through irrelevant information. Prefers the big picture. Reading for long periods of time. 

Habits.
Reads during commutes.

Motivations.
John reads to learn. It helps him learn about himself and people. He loves finding connections. 

John is an exploratory reader.
Ambivert. 27 year old creative professional. 

Pain point.
Required reading, sifting through irrelevant information. Prefers the big picture. Reading for long periods of time. 

Habits.
Reads during commutes.

Motivations.
John reads to learn. It helps him learn about himself and people. He loves finding connections. 

user flow and user journey.

user flow and user journey.

user flow and user journey.

user flow and user journey.

user flow and user journey.

magnifying_glass_green_50
readibles_userflow_compressed
readibles_userjourney_compressed

wire flow.

wire flow.

wire flow.

wire flow.

wire flow.

magnifying_glass_green_50
readibles_wireflow

brand book.

brand book.

brand book.

brand book.

“Most people walk around with some kind of device or have access to some kind of device that allows them to choose how to use their time… In a world with that much ubiquitous choice, books need to continue to evolve to compete for someone’s time and interest.” 

“Most people walk around with some kind of device or have access to some kind of device that allows them to choose how to use their time… In a world with that much ubiquitous choice, books need to continue to evolve to compete for someone’s time and interest.” 

“Most people walk around with some kind of device or have access to some kind of device that allows them to choose how to use their time… In a world with that much ubiquitous choice, books need to continue to evolve to compete for someone’s time and interest.” 

“Most people walk around with some kind of device or have access to some kind of device that allows them to choose how to use their time… In a world with that much ubiquitous choice, books need to continue to evolve to compete for someone’s time and interest.” 

“Most people walk around with some kind of device or have access to some kind of device that allows them to choose how to use their time… In a world with that much ubiquitous choice, books need to continue to evolve to compete for someone’s time and interest.” 

—Russ Grandinetti, vice president of Amazon Kindle content

—Russ Grandinetti, vice president of Amazon Kindle content

—Russ Grandinetti, vice president of Amazon Kindle content

—Russ Grandinetti, vice president of Amazon Kindle content

—Russ Grandinetti, vice president of Amazon Kindle content

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